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Key Clients
Starbucks, Unilever, Speedo, Tanqueray, Expedia, Absolut, YouTube, Mini, Google, Tonies, Pandora, The North Face, Buffalo Wild Wings, Diageo, Pocky, Johnnie Walker, Nike, K2
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Industry Stuff
Cannes (Design Jury) D&AD (Art Direction Judge) D&AD (Digital Design Judge) Kinsale Awards (Design Judge) Brand New Conference (Speaker) Adobe Live Seattle (Speaker) MADFEST (Speaker)
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Awards
One Show, D&AD, Business Journal 40 Under 40, Cannes Lions, Type Directors Club, Art Directors Club, Awwwards, Graphis, The Dieline, The FWA
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Press
Communication Arts, Print Magazine, Creative Review, Under Consideration, Campaign, The FWA, Ad Age, It’s Nice That, Ad Week
↘︎ As Chief Design Officer and Managing Partner at Anomaly, I lead communication design, brand Design and innovation across the agency’s European offices. I have spent over 20 years building and transforming brands through strategically led design at the intersection of communications, branding, innovation, culture and experience.
Throughout my career, armed with an exuberant style, a media- and form-agnostic approach, and a strategically driven mindset, I have helped brands discover, visualise and broadcast their next chapter. Whether revitalising legacy brands seeking renewed relevance, helping scale-ups find their place in culture, or responding to the design innovations that culture demands, my work is dedicated to the creation, transformation and acceleration of brands.
I have led brand transformations, global design systems and visual identities for brands including Speedo, Johnnie Walker, Starbucks and Unilever, alongside cultural icons such as Rimowa, Women's Super League and Tonies. My focus is on creating connected brand experiences that build customer devotion, cultural relevance and commercial growth.
I have built and led design practices at some of the world's top creative agencies, championing a broader, more holistic definition of design and the value it can bring to clients when design is upstream.
Having lived and worked across the US, Europe and the UK, I bring a global perspective to building brands for international audiences. I believe great design brings every aspect of a brand together, from identity and communications to products, experiences and culture, to create distinctive, cohesive brand worlds.
My work has been recognised internationally by D&AD, Cannes Lions, The One Show, Type Directors Club, The Dieline, Webby Awards, Awwwards, Art Directors Club and Graphis. And featured in Communication Arts, Print Magazine, Under Consideration, Behance, Brand New, Ad Week, and AdAge.
I am also an active voice in the creative industry, speaking at international events, participating in panels and serving on juries for leading design and advertising festivals. Most recently, for the Cannes Design Lions in 2025 and D&AD Digital Design in 2024.
Let’s talk.
↘︎ If you’ve made it this far down the page, you must really want to know more! So a little extra tidbit about me…I started in the field of graphic design at the early age of six as Founder and CCO of “T-shirt World," a local puffy-paint T-shirt business, ran out of my garage. Years later, I received my Masters of Fine Arts in Graphic Design from RISD which solidified my love of branding, graphic design and using creativity to move culture and brands forward. I’m a painter, a mother, a traveller, a scree-printer, an entrepreneur and an avid lover of pub culture and football/soccer.